About MAGIC AI

MAGIC AI is building the world’s first AI health coach and personal trainer. We utilise our own proprietary computer vision, to provide personalised training sessions led by world-renowned athletes. 

As of 2024, MAGIC AI is one of the fastest growing AI health techs in Europe, having ranked in Fast Company’s World’s Most Innovative Companies alongside Perplexity and Nvidia. Time magazine recently listed the MAGIC AI Mirror as one the 200 Best Inventions in the World.

MAGIC AI is the pioneer in offering users the opportunity to perform exercises in front of an intelligent hologram mirror. Our cutting-edge proprietary computer vision software enables real-time form correction, rep counting, and live feedback, resulting in a fully customised workout experience. We have also collaborated with top athletes to create exclusive workout content, revolutionising the way users can be trained in sports, strength training, yoga, dance, and more. With us, individuals can benefit from personalised tracking and feedback, as if being privately coached and corrected by the world's best, without the hefty fees typically associated with personal training.

We are  backed by  venture capital including   4 London and US based  VC funds, who have also invested in well-known companies such as Daily Dose, Hypervolt, Scalapay and Onfido, as well as notable founders and executives from Spotify, Stripe, Facebook, TikTok and Tough Mudder.


About the Role

We are seeking a world class Chief Technology Officer (CTO) to continue to propel our company and product on its fast-moving trajectory. The candidate would provide sound technical leadership in all aspects of our business. You will communicate with employees and stakeholders to ensure our company’s technologies are used appropriately.

Strategic thinking and strong business acumen are essential in this role. We expect you to be well-versed in current technological trends, such as computer vision pose estimation models, LLMs and GenAI, and familiar with a variety of business concepts. If you are also an excellent communicator and public speaker, we’d like to meet you.

Our small team consists of highly accomplished individuals, each having achieved prior exits. You will find this role to be highly fulfilling.

What is Involved

  • Understand and oversee the technical intricacies of our existing codebase, fully understanding how it works.
  • Manage a small but highly capable engineering team of >5 engineers.
  • Work effectively as a crucial member of our small engineering team writing code to accelerate the ongoing mirror Flutter app build.
  • Develop technical aspects of the company’s strategy to ensure alignment with its business goals
  • Discover and implement new technologies that yield competitive advantage - particularly the launch of our subscription model.
  • Help departments use technology profitably
  • Supervise system infrastructure to ensure functionality and efficiency
  • Monitor KPIs and IT budgets to assess technological performance
  • Communicate technology strategy to partners and investors
  • Ensure smooth and regular release of new features, ensuring we continue to move at a rapid pace.

  • Proven experience as a CTO or similar leadership role hiring/managing a growing engineering team, ensuring progression of team members and their clear OKRs/KPIs.
  • Knowledge of technological trends to build strategy
  • Understanding of budgets and business-planning
  • Extensive experience in Flutter/Dart within a startup / high growth environment (Riverpod, Go Router).
  • Experienced with AWS technologies (SAM, CloudFormation, Lambda, API Gateway, DynamoDB, S3 etc.)
  • Ability to conduct technological analyses and research
  • Outstanding communication abilities, particularly in effectively and clearly explaining technical concepts to non-technical individuals and in writing detailed project documentation.
  • Meticulous and thorough in paying attention to details.
  • Experience collaborating in Agile Scrum teams.
  • Be a public, vocal face of the pioneering engineering and technology of our company which may include speaking at conferences, social media, events etc.
  • Self-motivated and capable of working independently.
  • Able to work effectively and cooperatively in a team setting.
  • You don't have to be a regular gym-goer, but you should be passionate about developing technology that will revolutionise how people exercise!
  • Strategic thinking
  • Problem-solving aptitude

Nice to Haves

  • Product minded with a good understanding of how to build products.
  • Passion for fitness, ideally with experience building fitness products and working out.
  • Although not essential, experience working with hardware, with a reasonable understanding around components such as CPUs and motherboards. We do not anticipate significant hardware changes in the future.
  • Competitive salary.
  • Share Options in the company.
  • An impact from day one. Our business is scaling by the day. You'll work on ambitious projects, and your contribution will significantly impact the success of MAGIC AI now and in the future.
  • Unlimited Holiday (self-directed time off)
  • Flexible Home/Hybrid Working from our London HQ (Max. 2 days WFH per week)
  • Mental Health Wellbeing support
  • Hardware budget for brand new Macbook or other.
  • Professional learning & development budget.
  • All. The. Fun. Regular awesome socials.

MAGIC uses computer vision, connected weights and 3D cameras to deliver personal training by the world's best athletes at home. MAGIC is the first in the world to allow users to perform exercises in front of an intelligent hologram mirror which uses our own custom computer vision software to correct real-time form, rep count, and give live feedback to give a completely hyper-personalised workout. We have combined this with our patent-pending dumbbells and co-created workout content with the world's leading athletes. Similar to how Masterclass.com has done for the higher arts, we enable anyone to be coached by the world’s best in sport, strength, yoga, boxing, dance etc. Users get 1:1 hyper-personalised tracking and feedback as if being personally trained + corrected by them -- but without having to pay £100s a week in typical personal training fees. We are stocked in Selfridges, were named Techround’s #1 IoT startup 2021 and were recently backed by Virgin Startup. We are venture capital backed by 2 leading multi $billion VC funds who also invested in unicorns: Grover, Scalapay and Onfido as well as the founders/angels from Spotify, Stripe, Facebook, Hopin and Tough Mudder.

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